Best Ways to Advertise Your Business

Advertising sounds like an expensive business, doesn’t it? But this is not true; it doesn’t have to be expensive to advertise your business. In today’s digital world, when you have more options than just a flyer, brochure, or ad in the local newspaper, there are plenty of inexpensive ways to promote your business.

Business owners should know that the way they can promote business and attract attention has changed dramatically over the past few years. The world is focusing more on online advertising like content marketing, video marketing, social media marketing, etc.

If you are starting a new business, you may not know how to advertise your business or if you have been an established business for years, you may be considering increasing brand awareness when promotional techniques that you have always used do not work. pretty good.

The method by which your customers buy what you sell may have changed, their requirements may be different, or you may be missing out on new customers with your outreach efforts.

Regardless of your business situation, you need excellent advertising and marketing methods to attract new customers without spending too much. It can be a mix of conventional and digital marketing tactics.

So, let’s look at some of the best ways to promote your business and reach your target audience.

60+ best ways to advertise your business

So here’s how to promote your business for free or without breaking the bank:

1) Reward social media sharing

Reward social media sharing

Social media plays an important role in marketing your business if used appropriately. You can find new customers here, but it’s also essential to show your appreciation to those who are loyal to your brand. Engaging and rewarding your customers is a great way to get free publicity for your business.

Over 42 million active users in the UK and 1.3 million joined in 2020 alone; so it’s a great opportunity to reach your target audience that you can’t miss. It would be useful if you offered discounts to your followers who share your brand on social networks; rewarding them would definitely increase your sales.

2) Pay per click (search ads)

 

You might be surprised to know that Google is an advertising machine. It is not only a platform where you can get useful information and tools, but it also offers various other things to make sure you see their advertisements. 85% of Google’s revenue comes from the Google Ads platform.

The main advantage of pay-per-click ads is that you only pay for what consumers click on. So, whatever the size of your business, you can step into the power of this search engine at very low cost. Businesses earn about $2 for every dollar spent on Google ads.

 

3) Create a brand and logo

Create a brand and logo

This step may seem simple to you, but brand awareness should be your ultimate goal. You should always create a brand and logo, as this makes it easier for others to advertise your work.

To create a brand, you need to think about the type of company you are in, its personality and the values ​​that define it. As then, only you would be able to think of your visual brand.

You can either hire a design company to create your logo or opt for any crowdsourced design service on the internet that offers many custom logo designs for your brand.

4) Put a call to action

Use call-to-action buttons

You should insert a call to action in your team’s email signature for better response. These emails are a great opportunity for promotion because the average office worker sends and receives around 122 emails per day. So even if you have a company of ten people, you send about 600 a day.

It’s a great way to grab the attention of your potential customers. There are many ways to present your products and services through electronic signatures. You can put your phone number or email address there.

5) Create a team of brand ambassadors

 

Create a team of brand ambassadors

There are several methods to advertise your business with brand ambassadors such as promoting on social media, sending emails, etc. is in the domain related to your brand.

This would not only increase your brand awareness but also strengthen it. Getting an endorsement from an influencer also increases your brand’s legitimacy globally. Additionally, choosing an influencer and launching the campaign ensures that your social media influencer campaign is legal.

6) Social Media Ads

Social Media Ads

For all social media channels , advertising is the financial engine that drives them. LinkedIn started paid advertising in 2005, Facebook in 2007, Twitter in 2010 and Instagram in 2013. Today everyone who uses social media platforms is used to the idea of ​​seeing ads on their social media feed .

Many people ignore these ads, while some of them still see them, which increases your brand awareness. Social media is great for promotion and brand awareness. When people look at your ad, it increases brand trust because people understand that the brand is legal and well-known.

 

7) Create a website

Create a website

It is one of the inexpensive ways to promote your business because creating a website is easy and economical. But you need to make sure your website is attractive, accessible, and mobile-friendly because it can make your business look professional.

You can also enlist the help of web design companies, as they offer ready-to-use websites with lead generation features, free logos, and more. You can also use WordPress to have more control over your website, and the best part is that it’s completely free.

Put everything on your websites, such as the products and services you offer, the team, the story, the mission, and any other important information related to your brand.

8) Look for positive word of mouth within your company

You should look for employees under your own roof who would share positive thoughts about the company on their social media accounts. This would help attract the attention of potential customers and build trust between them.

Although inciting this behavior is considered a wise business decision, it is a fabulous and free way to promote your business. In fact, there are various platforms that make it easy for you to encourage employees to serve as brand advocates for online businesses.

9) Email Marketing

A few years ago, when you received an email, you opened it, but today the likelihood of opening all the emails in your inbox is minimal. Over the past 10 years, email open rates have dropped dramatically; the average open rate is 22% according to 2019 reports.

But it depends on your market and type of audience; If you think it’s a viable option, email marketing can also be a great free way to advertise your business . You can run email campaigns as this will help keep your products and services at the forefront of your customers’ minds.

10) Business stationery

Once you’ve created your brand name and gotten the logo, you need to create business cards, letterheads, envelopes, and more. In fact, if you want, you can also buy a postage meter using which you can print your company logo. mark on all outgoing messages.

Don’t forget to mention your website on your business card and on all emails you send. You can even set up some mental imagery with your organization, which can be a great way to get the message across.

 

11) Create a Google My Business account

Your Google Business Profile is what allows your business to appear in Google Maps results, in the local section of Google search results, and when someone types in your business name and location. Google is not only a search engine, but is also said to be a small business directory .

There are various advantages to creating a Google My Business account: it’s great for SEO which means your business will be easier for people to find and it would be even more beneficial when people start posting reviews because it would help Google display your business. in their 3-pack, you wouldn’t have to pay any advertising fees.

12) Interactive content

Interactive content

Very few people can resist the temptation of a smart internet quiz. If you post interactive content on your website, social media platform or blog, it will help you attract the attention of many customers. You need to make sure the content you post is unique, fun, and interactive.

One of the best ways to do this is to post quizzes and polls and encourage users to share the results on social media platforms as this will help build awareness and promote your brand . Very few people follow this strategy, so you can be the one to take advantage of it and start posting interactive content to attract more and more customers’ attention.

13) Press releases

Press Releases

Whenever your company does something interesting, you should always send out a press release to your local and regional news outlets. For example, if you get a new contract, launch a new product, achieve record results, or appoint new people, you can submit that information and have it published.

Not only that, but you can also be in the news by giving solid advice or having a point of view on a particular topic and being attentive when you state it publicly. Such media coverage will increase your profit and is perfect for conveying essential factual messages about your business.

14) Optimize SEO

Optimize SEO

Your website would be of little or no use if customers couldn’t find it on their search engine. Therefore, SEO is one of the essential practices to market your business online. To drive traffic online, you need to rank well on Google because people rarely make it to the second page of results.

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Nowadays, it is important for you to have a well-optimized website, which is possible through SEO. If you want your web pages to show up for relevant keywords in search engines, they need to be optimized in three areas: technical, on-page, and off-page.

When doing SEO, always remember that you should write for the user, not the search engine, because if the content is not readable, it would be difficult for you to turn users into customers.

 

15) Audit your NAPs online

It’s not the siesta you might think of; in SEO, NAP stands for name, address and phone number. This is an important factor in ranking high in organic search results.

Remember, if you’ve listed your business on Google My Business, you need to make sure the details are similar for all of your online listings. If any of your details don’t match, you won’t be rewarded by search engines and it could hurt your search rankings.

Google considers your information when deciding which results to show for geo-targeted searches.

16) Share behind-the-scenes videos

Share behind-the-scenes videos

Give your customers insight by sharing a behind-the-scenes video. It could be anything from showing the making, packaging, interviewing a member of your staff, attending a trade show or event. This is how you advertise your business in the digital age.

It is useful because it creates interest in your brand and people would like to know more about it. It is therefore one of the best ways to advertise your business for free. Plus, giving customers insight into what’s going on in the making of your product is a transparent technique for communicating with your customers and building trust.

17) Marketing d’influence

Marketing d'influence

This is a lesser known and somewhat untested advertising structure that has risen from the growing popularity of micro-celebrities and influencers. Well-known on both platforms, YouTube and Instagram, influencers today have a huge following base, and people follow their trends and believe their verdict.

With the help of influencer marketing, you can increase brand reach and you can also offer sales incentives. This means that for every sale you get through the influencer, they get a commission for it. It is an excellent advertising tool, and many businessmen use it because the result is quite positive.

18) Go mobile and create an app

If you want to promote effectively and want a great response, you would need something more than a mobile-friendly app. Organizations that have a mobile app are ahead in marketing compared to those that don’t have the app.

Mobile apps are important because they constantly increase visibility with customers and also improve customer engagement. Together, these factors will turn your leads into conversions and make existing customers loyal to your products or services.

You can hire app design companies as they would offer you a user-friendly app with additional features.

 

19) Create a joint venture

Promotion means putting your business or offer in front of the right people. One of the easiest ways is to first find existing audiences that are filled with the right people, and then just pitch your offer to them.

You can do this in many ways, such as advertising in the local newspaper, placing your ad on social media platforms, joint ventures, etc. Joint ventures are a great method to attract more customers quickly. It increases monthly growth by providing you with additional customers.

20) Play Game Show Host

Play game show host

Almost everyone loves getting things for free. So you can host a game show and give the winner a gift of your product or service. This will help grab the attention of even customers who might not even consider spending the money to purchase your product.

New and existing customers must be allowed to participate in the game. You can also ask existing customers to participate in the contest and share positive stories or testimonials about your services under a specific hashtag. This is one of the best ways to advertise your business as it is free and will also increase brand awareness.

21) Podcast Ads

Podcast announcements

The popularity of podcast ads has increased dramatically over the past 10 years, which has created many opportunities for advertisers to reach interested audiences. Podcast advertisers are called sponsors because they keep podcasters in business.

The significant advantage of podcast advertising is that the target audience has great trust in the person reading it. Their audience knows full well that the podcaster wouldn’t promote a product they didn’t like.

22) Socialize

When you talk about marketing these days, the first thing that comes to mind is social media platforms like Facebook , LinkedIn, Twitter, etc. Whenever you upload any content or ad, make sure to put an interesting description, proper keywords and don’t forget to add the link to your website.

Join all relevant groups and participate in discussions, but don’t over-promote your product on these platforms, as it may damage your reputation. Instead, create a page on the platforms where you think your target audience is and post anything related to offers, updates, images or blogs.

 

23) Offer a free or discounted product/service

Offer a free or discounted product/service

Offering something for free or at a reduced rate is one of the best ways to promote your business. This will not only make your existing customers more interested in your product, but also attract new customers. According to the structure of the company, it is recommended to take a little loss on this point to gain market share .

According to the data, many e-commerce stores have achieved great success in offering introductory discounts. For example, if you refer a friend, they’ll get $10 off their first purchase, and you’ll get $10 when they make a purchase.

24) Put a face to your business name

This is an essential factor because if you put a face with your business name with live video, it creates a better connection and relationship with your customers. CEOs of big companies such as Facebook (Mark Zuckerberg), Tesla (Elon Musk) and Apple (Steve Jobs), all are completely tied to their brands.

This makes customers feel like they know them personally, which builds trust between customers. Moreover, you can either share small videos on social media platforms or regularly go to these channels, which makes any customer even more likely to become a loyal one.

25) References

Sponsorships

This is a quick method to develop your leads; all you have to do is ask those you know for help. You can approach your friends, non-profit organizations, former employees, acquaintances, schools and colleges, etc. Tell them about your product or service and ask them to use it, or give referrals to people who might need the product you’re selling.

It may seem like an easy and simple process, but it’s not that simple. You would have to put in a lot of effort to get referrals and pay people a commission on every purchase from their referral.

26) Ask for reviews

Ask for reviews

Almost all local and national sites and directories allow for customer reviews. Your role would be to encourage your customers to post reviews of your products or services. Reviews can be both positive and negative, but they help make your business more credible to potential customers, and you can improve your services based on negative reviews.

You can request the review in different ways, such as on your website in the comments section, by putting a review link in email marketing, or by placing a pop-up on your website to entice customers to leave. comments. You’d be amazed to know that over 50% of people visit a website after reading positive reviews, and about 80% trust reviews as much as a personal recommendation.

 

27) Give a presentation on the webinar

Give a presentation on the webinar

It is a great strategy that is effective on both online and offline platforms. By offering a workshop, you can easily win over your target audience, and this way you can gather their contact details for any future webinars or follow-ups.

To organize the meeting or workshop, the first thing you need to check is where your target audience is. It is advisable to host these webinars at your local chamber of commerce or other business networking groups.

28) Share on Snapchat

Share on Snapchat

This platform has grown in popularity in just a few years and is no longer intended for high school students. Snapchat has become a powerful marketing tool. Some of the biggest brands in the market use it to promote upcoming events, share behind-the-scenes videos, and offer their followers access to discounts and special offers.

You can also use this platform to advertise your product if you think your target audience is active on Snapchat. You can get great results because people think they exclusively get such offers, so they feel more brand loyalty.

29) Location-Based Offers

If you want to be found online it is essential for you to create a Google My Business page as mentioned above. This would help boost your visibility, and the best part is that the pages are free, making it easy for local searchers to find a business near them.

According to the data, 75% of people who find local and useful information in search results are also likely to visit physical stores. You can also add a small coupon on the site because it will be more than enough to call you or go to the store.

30) Create a blog

Create a blog

You may not know that it costs very little to start a blog, or it can also be done for free. This is one of the inexpensive ways to promote your business . Still, you need to make sure you maintain it properly, engage with your customers regularly, provide them with updates, and post interesting and informative content.

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You can also interview the experts in your field and post them on your blog as this would help build credibility with your customers.

 

31) Comment on blogs in your niche

It’s good practice to leave a comment on blogs related to your field as it can help your content rank quickly on search engines. However, you must be wondering how this is possible. The reason it would increase in ranking is if you add a link to your site from a comment on another website.

This allows Google and other search engines to choose your link, and if the website you leave a comment on is popular, search engines will index your content with a higher ranking due to linking to the website through the link you left in your comment.

32) Use Pinterest to Get Attention

Use Pinterest to grab attention

At present, people are abandoning old traditional print media and are more inclined towards digital counterparts. The answer for digital printing and great designs is Pinterest because it’s like a magazine that your organization should try to have a page in.

Another advantage of being part of this platform is that their team would help you know about the latest trends followed by customers. Therefore, you can modify your product to best suit the latest designs and requirements. This platform would help you get more website traffic, meet new clients and advertise your business for free.

33) Organic Web Traffic

Organic web traffic

Who doesn’t want their website to be ranked at the top of Google? It’s every company’s dream, and a lot of hard work is needed to reach the top position. However, if you put in the effort and focus, you will be able to increase your visibility through organic reach. As more and more people click on your website, it would be better to rank on search engines.

You can only get organic traffic if you offer valuable products and services, and you need to be active with your customers. For example, if you answer questions from potential customers on your website, you will begin to attract attention.

34) Business Directories

There are various directories where you can get free publicity; therefore, you should benefit from this offline marketing technique . For example, Yellow Pages directories are updated and distributed to millions of homes every year for a few years.

They recently started with online equivalents and offer the company discounts for buying advertising in both formats. Depending on your target audience and your niche, you can opt for free or paid local directories.

 

35) Do it better than your competitors

Every businessman starts a business to do something better than existing businesses, and the same goes for advertising. Think of any marketing channel; most of the leading marketers in this channel captivate nearly 90% of the competition.

Don’t opt ​​for multiple channels initially; Instead, try to find the channel that suits you best and pursue that channel. Then analyze the channel from which you get a better response, see where the result is near zero or minimal, and then work accordingly.

36) Participate in discussions on Twitter

Participate in Twitter chats

Twitter is a channel that almost everyone knows. They also give you a chat option where you can have a moderated conversation on any particular topic. You will need to register at the given date and time, and respond with the given hashtag.

Whether you host it or participate in it, it’s a fabulous way to network, share ideas, and get lots of social media followers. Twitter chats are one of the best free ways to promote your business because here you can gain a lot of knowledge and followers without leaving the couch.

37) Live TV and Radio

Live TV and radio

You might think that with the advent of digital marketing , traditional media like TV and radio are not worth investing in. Nowadays, streaming services have also become very popular such as Netflix, Amazon, Hotstar, etc., so TV is not as popular as it used to be.

But the truth is that many consumers still use these platforms and are influenced by the advertising that is shown there. Thus, you will need to research your target audience, and if it is more TV enthusiasts, this can be a great way for you to advertise your products and services.

38) Google AdWords

Google AdWords

You can also opt for Google Pay to advertise as it is an effective method to promote your products. With the help of Google advertising, you will get your website listed on search engines on your search terms. Google ads appear at the top of search engine results pages, above organic and local listings.

This can be a game-changer for you, especially in the short term, while you increase your organic rankings in the free listing. Experts generally recommend Google AdWords because of the great flexibility it offers, detailed performance metrics, and amazing ad creation features.

 

39) Write lots of guest posts

To promote your brand online, guest posting is one of the most effective methods. In guest posting, you will have to write an article for another website so that they can post and promote to their audience.

This may generate very little traffic, but it is beneficial as it would help get backlinks from high ranking websites and link to people who will then mention you in their guest posts.

40) Use LinkedIn Groups

Groupes LinkedIn

LinkedIn is not just a platform to publish your resume online. Nevertheless, you can also participate in group chats, connect with the target audience, create new partnerships, and network online . On LinkedIn groups, you will be able to find like-minded people who can also provide you with helpful advice on running your business.

In fact, it is useful for potential customers because they can know everything about your business here, such as number of employees, products offered, company history, etc. The best part is that LinkedIn also gives you a list of groups that you might be interested in based on your profile.

41) Speak at local events

Speaking at local events

Local business groups, industry conferences, libraries and voluntary organizations need speakers for meetings. If you become a speaker at such events, the main benefit you would have would be gaining recognition, new contacts and publicity.

This method may not be feasible for everyone, but it is one of the fastest ways to expand your network and build authority. As a businessman, the key to promoting business is in the local community. If you are confident and can speak at such events, you would see potential customers coming from places you never expected.

42) Learn to reuse content

Learn to reuse content

Publishing your blog content and spreading your marketing is essential for advertising your business. However, creating content is not an easy task. You will have to spend a lot of time and effort to create unique and creative content.

Quality content is important, but the question is how to create amazing content again and again. This is where reassignment comes into play. Repurposing content means taking existing information and creating it in a different format. For example, use the information from the video to make a blog or an article.

43) Use Facebook Instant Articles

Use Facebook Instant Articles

These articles are a distribution platform where you can share content the same way you do on your website. Still, they have plenty of interactive features that beautify the mobile viewing experience. For example, Facebook users can see content you post to Android and Apple users’ Facebook Instant articles.

Posting content here would help you create value, credibility and increase your brand awareness. Moreover, it is one of the best ways to advertise your business as you would be able to earn money directly from the platform with your own display and media rich ads. .

 

44) Partner with other small business owners

Partner with other small business owners

A few things are meant to go together, like pen and paper, wine and cheese, website and content, etc. Thus, you should also partner with other business owners whose products and services complement yours. It’s a great way to promote your product and get more leads.

You can cross-promote with them and see how quickly you get the response. The reason why people opt for this is that they get each other’s clientele, and your advertising is also done without paying anything.

45) Visual Media to Increase Social Media Presence

YouTube was launched in 2005, and currently it is the most renowned video platform in the world. You’d be amazed to know that within a month, about 80% of people between the ages of 18 and 49 watch videos on YouTube. As a result, visual content has become one of the best ways to boost your social presence.

There are over 2.3 million active social media users; thus, businesses that use video as part of their advertising strategy and content will have higher engagement with their customers. But always remember that the images or videos should be of high quality and create the visual content associated with your niche.

46) Take action to boost conversions

You may have seen many times that your website has a lot of traffic, but you can’t turn visitors into leads; this traffic is less useful. Therefore, you will need to take action to increase conversions, and an easy way to do this is to use a call to action on your website, create a small team to answer questions quickly, and post content. that pleases the customer.

47) Promote Your Content

Promote your content

People love to read blog content online, and there’s no way your niche is exempt from that. Therefore, you should promote your blog content as it helps build authority in your niche and directly promote your business. Be sure to create content that appeals to the same audience you want to sell to.

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Promoting content is not that difficult, all you have to do is share it with your social followers, answer questions on Quora.com, email the content to your followers, and more.

 

48) Do Good, Feel Good

 

Do good, feel good

This is one of the best ways to promote your business. all you have to do is partner with a well-known local charity to increase brand awareness. Besides doing good to others, you would be able to make a big impact in your community. By doing this, you wouldn’t have to think about how to advertise your business because it would happen automatically.

49) Distribute promotional items

 

Distribute promotional items

Not only can you promote your business online , but advertising it offline can also earn you great rewards. According to research, more than 79% of people feel appreciated when they receive a promotional gift. The giveaway can be anything related to your product, but it makes your customers feel special.

Before deciding on promotional gifts, always research your target audience and the most used product of your brand. The gift should be environmentally friendly and not a disposable item that harms the environment. You can also gift them a travel bag or mug as they get used a lot and maximize your brand awareness.

50) Exhibit at trade shows

According to 99% of marketers, trade shows are a platform where you can find unique values ​​that you don’t get from other marketing platforms. The reason why it is a great advertising platform is that they bring together a massive group of buyers and sellers in specific industries, and they are called hot leads.

Trade shows are relatively expensive to set up, but the response you get from them is amazing. A few people report having 10 times more income within 6 months of the cost of the show.

51) Become a modern-day Picasso

A few years ago, flash mobs were the cool breeze in the industry as they were eye-catching, lighthearted and viral video methods to grab brand attention. They were considered the best for advertising your business if you used them appropriately.

You have to do something like this which means your advertising strategy should be unique like creating stickers, offering interesting offers, using interesting captions to get people attracted to it and visit your website or store. It would help turn your leads into sales easily.

52) Outdoor Promotion

You must have seen large brand name billboards; they are made with beautiful designs, use bold letters, and are usually bright for everyone to see. It’s a relatively expensive method of advertising for small businesses , but it dramatically increases your brand awareness.

Place a notice board near your organization’s location; it costs like a newspaper ad. However, the advantage is that it lasts longer and attracts more attention from your potential customers. Large companies usually use this method, but if you have an advertising budget, this method is essential.

 

53) Join a Paid Membership in Your Niche

Join a paid membership in your niche

If you see any platform or group where you have to pay for membership but caters to your target audience, don’t miss this opportunity and pay for it because it’s no less than a jackpot for you. Joining a paid subscription is a good option if it meets your advertising needs.

This creates an automatic level of trust because people think everyone on the paid page is serious about their job and is on the same page. You meet like-minded people there, so it becomes easy to promote your product.

54) Take to the streets

You can use a vehicle as advertising space as it is a smart and cost-effective idea to build local brand awareness. You can have the wraps done on the vehicle, they are usually vinyl, and they turn your vehicle into an amazing advertising platform for your business.

The cost of wrapping will depend on the size of the vehicle and whether you opt for full or partial wrapping. This advertising technique is best for you if you have a business that involves a lot of driving; just wrap all the vehicles, and all the driving time of the vehicles would also be used as marketing time.

55) Get out on the air

Starting a podcast is cheap; all you need is a good quality microphone which can be found for less than Rs.10,000. Use free editing software to create high-quality audio in a snap; so it is an inexpensive way to promote your business. Use these two tools, sit in a quiet room to record, and create the podcast.

If you do the episode regularly, it will help you to attract your customers to check your episodes daily.

56) Use affiliates to promote your products

 

Affiliate Marketing

Affiliate marketing is one of the best methods to increase your brand awareness. You have to approach different websites and influencers to enlist your product, and on every sale generated through their link, they would get a fixed commission.

This is an effective method that allows endorsement to reach thousands of potential customers, and people would start following you if they saw influencers and other big websites using or promoting your product.

 

57) Appear as a Podcast Guest

Podcast guest

If you think publishing podcasts daily can be a daunting task for you, you can also start by appearing on well-known podcasts according to your niche. Additionally, podcasts that have an interview format are usually looking for guests; so it can be an easy opportunity for you to promote your products and services.

If interviewing isn’t your cup of tea, you can also opt for research podcasts related to your industry. You just need to approach the host with a planned pitch that best suits your potential customers.

Provide free consultation58) Provide free consultation

 

 

If you want to turn your potential customers into customers, offer them a no-obligation consultation. To do this, you need to find people who you think could use your services and promote them in the future.

This is recommended because it allows you to offer practical solutions to customers and show the value you can bring to them.

59) Serve as an expert media source

When journalists need a source of information, they usually look for experts in that particular field. There are various major media companies such as The Times of India, Economic Times, The New York Times, etc., they offer to turn to HARO for sources .

You can contact these journalists from these publications and get your name published in a big way. This method is great for promoting your business and personal brand. Therefore, if you are looking for free ways to promote your business , this one can be the best option.

60) Wear and use your products in public

It’s an interesting and easy way to promote your business. For example, whenever you see great designers, they usually carry their own brand and people always go gaga after looking at them. It’s the best way to advertise your clothes because people already follow you, and when you wear your own clothes or use them in public, it turns your potential customers into leads.

This is called effective marketing, in which you pay nothing; instead, the result is prodigious.

 

61) Guerrilla Marketing

Guerrilla Marketing

Many people are unaware of Guerilla Marketing. It is a low-cost marketing technique that targets the advertising of products or services in public spaces using creativity and innovation. The methods they use are usually old, but they are designed in a way to help and entertain customers.

It is more suitable for small businesses. Some of the examples of Guerilla Marketing are branded public art, sticking stickers with your company’s brand image in your area, creating eye-catching window displays, etc.

62) Pick up the phone

 

pick up the phone

To do this, you need to establish a list of useful contacts and potential customers that you want to contact. Cold calling might not be considered so good, but it can be a great idea for introducing yourself to potential customers and showing interest in your brand.

Try to contact the marketing manager as they will be the best person to help you with the list and help you decide what you can offer them.

These are some of the best ways to advertise your business, and there are even more options on the market, whatever your budget. Don’t stick to one idea. It is essential that you review and revise your strategy regularly, as this will help you determine what is new and what needs to be eliminated.

 

Although free advertising means are not always the best, they can be useful if you know how to use them effectively. Remember, promote in a way that doesn’t frustrate your customers. Always contact them for an authentic announcement or information; otherwise, the number of people unsubscribing would increase. And use ad platforms with vigilance to get the best results.

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